Expired Listing Script: 7 Word-for-Word Calls That Win Back Sellers (2026)

You: "Hi, is this [Seller's name]? Great. My name is [Your name] — I'm a real estate agent with [Brokerage] here in [City/Area]. I noticed your home at [address] came off the market yesterday, and I wanted to reach out personally — not to pitch you, but because I specialize in homes that didn't sell the first time around and I've had a lot of success in your specific area."

"Can I ask — do you still want to sell, or has the situation changed?"

[If yes:] "That's good to know. What do you think was the main reason it didn't sell?"

You (after listening): "I hear that. In my experience, the three biggest factors that affect whether a home sells are pricing strategy, how it's marketed online, and the quality of the listing presentation — the photos, the copy, all of it. Would you be open to a 15-minute call sometime this week where I share exactly what I'd do differently?"

You: "Hi [Name], this is [Your name] from [Brokerage]. I'm calling about your home at [address] — I have some specific thoughts on what may have kept it from selling that I don't think your previous agent addressed. I'll keep this quick: I'd love to share what I'd do differently. Give me a call back at [number] when you have five minutes. Again, [Your name], [number]. Thanks."

You: "Hi [Name], this is [Your name] again — I left a message a couple of days ago about your home on [address]. I wanted to follow up because I just pulled the sold data for your neighborhood and I found something relevant I thought you should know about."

"It'll only take two minutes — do you have a moment?"

[If they ask what it is:]

You: "There were two comparable homes that sold within the last 45 days — one was priced about $15K lower than yours and sold in 11 days. The other was priced similarly to yours but had a completely different marketing approach — better photos, stronger listing copy — and it got multiple offers. I have some thoughts on what that means for your situation if you're still thinking about selling."

[After they mention showings dried up or no offers came in:]

You: "That's interesting. How many showings did you get in the first two weeks?"

[They answer — usually 3–5 or fewer]

You: "Here's what the data shows: in a healthy market, a well-priced home in your area gets 8–15 showings in the first two weeks. Below that number, buyers are seeing the home online, deciding it's not worth viewing at that price, and moving on."

"That's not a reflection of the home — it's usually a pricing signal. Would you be open to seeing what a pricing strategy looks like that actually creates competition rather than waiting for one buyer?"

"I'm already talking to my old agent about relisting."

You: "I completely respect that relationship — I'm not calling to get between you. My only question would be: is your agent proposing something meaningfully different this time — different price, different marketing approach, different presentation? Because what the data shows is that if you relist at the same price with the same marketing, you're likely to get the same result."

"I'm not saying don't work with them. I'm saying make sure you're seeing a specific, different plan — not just a new start date on the same listing."

"If they come back with a compelling new strategy, great — go with them. But if you want a second opinion on what that strategy should look like, I'd love to be that resource."

"We're just going to wait a few months."

You: "That makes sense — there's no pressure here. A few months can actually be strategic if you use the time to address whatever kept buyers away the first time."

"Can I ask — do you know what the main feedback was from showings? Like, what were buyers saying or what did they do after viewing the home?"

[They share feedback]

You: "That's actually useful data. Here's what I'd suggest: when you're ready, before you sign any listing agreement, let me do a free 20-minute walk-through and tell you exactly what I'd recommend changing — pricing, presentation, whatever it is. No commitment. If you like what you hear, great. If not, you'll still walk away with a better picture of what the second attempt should look like."

You: "Based on what you've told me, I think I can put together a specific plan that addresses the exact issues your last listing ran into. I'd love to come by, walk through the home, and show you in person — not on a call — what a different marketing strategy looks like."

"I have availability on [Day] at [time] or [Day] at [time] — which works better for you?"

[They pick one — or hesitate]

[If hesitant:]

You: "No pressure at all. If neither of those work, what does your schedule look like this week? I'm flexible."