Frequently asked questions

For every property you enter, PropKit generates a complete marketing kit in under 60 seconds:

• MLS description — 150–200 words, professional, market-ready copy
• Instagram caption — punchy lifestyle copy + 5 targeted hashtags
• Facebook post — conversational, community-focused post
• LinkedIn post — professional personal-branding angle
• SEO title & meta description — keyword-optimised for Google search
• QR code — links directly to your listing page

Under 60 seconds — typically 15–30 seconds. You enter the property details, hit Generate, and your full marketing kit is ready before your next coffee sip. Agents report writing 3 listing kits in the time it used to take them to write one description.

No. PropKit uses your specific property data — address, price, features, neighbourhood highlights, and your chosen tone (professional, warm, luxury, or family-friendly) — as inputs. Every kit is unique to that listing. Agents consistently tell us the copy sounds like they wrote it themselves.

Yes. PropKit automatically adapts to your selected market:

• United States — MLS conventions, USD pricing, American terminology
• United Kingdom — British English, bedroom/reception format, EPC awareness
• Canada — CREA standards, CAD pricing, bilingual awareness

Just select your market in the generator — PropKit handles the rest.

Yes — you can copy and edit anything. PropKit gives you a solid, publish-ready first draft. Most agents use it exactly as generated; others make small personal touches. Either way, you're starting from a polished, professional base instead of a blank page.

Yes. PropKit works for any residential property — for sale, for rent, short-term rental (Airbnb / Vrbo style), and commercial listings. Simply describe the property accurately in the features field and PropKit will generate appropriate copy for the context.

PropKit is powered by Anthropic's Claude — one of the most capable large language models available. Claude is specifically prompted for real estate marketing copywriting, trained on top-performing listing descriptions across US, UK, and Canadian markets.

Yes. You get 3 complete listing kits for free — no credit card required. Sign up, enter your first property, and your kit is ready in 60 seconds. No commitment, no catch.

PropKit offers two plans billed monthly:

• Starter — $97/month: Unlimited kits, all 6 content types, all 3 markets, email support
• Pro — $197/month: Everything in Starter + priority support, team seats, white-label output, custom tone profiles

Both plans can be cancelled at any time with no fees.

PropKit will prompt you to choose a paid plan to continue. You won't lose access to any previously generated content. Upgrading takes under 2 minutes via our secure Stripe checkout — no long forms, no contracts.

Yes. For teams of 5+ agents, we offer custom brokerage pricing with volume discounts. Email support@propkit.tech with your team size and we'll send a custom quote within 24 hours.

PropKit uses Stripe for all payments — the same processor used by Shopify, Airbnb, and thousands of SaaS companies worldwide. Your card is charged monthly on the date you subscribed. All transactions are encrypted and PCI-compliant. PropKit never sees or stores your full card details.

Yes — cancel any time, no questions asked, no cancellation fees. Your access continues until the end of your current billing period. To cancel, simply email support@propkit.tech and we'll handle it within 24 hours.

We offer a 7-day money-back guarantee on your first month. If PropKit doesn't save you time on your listings within the first 7 days, email support@propkit.tech and we'll issue a full refund — no hassle.

Email us at support@propkit.tech. We respond within 24 hours Monday–Friday. For urgent billing issues, include "URGENT" in your subject line for priority handling.

Yes. PropKit uses HTTPS/TLS encryption for all data in transit. Property data you enter is used only to generate your kit and is not shared with third parties. Generated content is not stored permanently. Payments are processed entirely by Stripe — we never see or store your card details.

Yes. PropKit is fully responsive and works on any device — desktop, tablet, or smartphone. Many agents generate kits on their phone while at the property or between appointments.