I watched a close friend — a solo agent in her third year, two kids, working evenings — spend 45 minutes writing the MLS description, then another 20 creating the social posts, then another 15 resizing images for Instagram. Every. Single. Listing.
This wasn't a tech gap. She knew how to use AI tools. But there wasn't one built for her specific workflow — the thing a real estate agent does 2 to 10 times a month, every time a new listing hits her desk.
That's what she said. So that's what PropKit does.
What we built
PropKit takes one property form — address, specs, 3 to 5 features, asking price — and generates a complete listing kit in under 60 seconds: a fair-housing-compliant MLS description, Instagram and Facebook and LinkedIn and Twitter captions, a print-ready PDF flyer, a QR code in three styles, and a public landing page buyers can reach from a yard sign scan.
No monthly subscription. No 14-day free trial that auto-charges your card. Three free kits to test it on real listings. If it saves you time, $197 one-time for unlimited kits forever.
What we believe
Writing listing copy well requires knowing the market, knowing what buyers respond to, knowing what your MLS board allows, and knowing how to write differently for Instagram versus a PDF flyer versus a LinkedIn audience. Agents know all of this — they just don't have time to apply it to every listing.
PropKit applies it for them. The agent reviews, edits if needed, and moves on. That's the whole product.
We're not trying to replace real estate agents. We're trying to give them back the 45 minutes.
Who this is for
Solo agents and small teams doing 2 to 30 listings a month in the US market. If you're a top producer running a 10-agent team with a full marketing department, you probably don't need this. If you're the agent who also writes the copy, manages the social posts, and drops off the flyers — PropKit is for you.