FAQ

Every question agents ask before trying PropKit

From MLS compliance to "will it sound robotic" — here's what 200+ agents wanted to know before their first kit.

Output quality & compliance

Will my MLS description sound AI-generated?

Propkit is trained on high-converting listing descriptions written by top producers — not generic AI text. The output reads like a skilled agent who took the time to write it. You'll see the difference immediately when you compare it to what ChatGPT produces.

You always edit before submitting to MLS. Most agents change 2–3 words. Some use it verbatim.

Is PropKit MLS-compliant and fair-housing safe?

PropKit follows NAR fair housing guidelines. It avoids all prohibited language — no references to race, religion, national origin, familial status, disability, sex, or color. Descriptions focus exclusively on property features.

Always review generated copy before submitting to MLS. PropKit reduces your writing time, not your compliance responsibility.

How is this different from using ChatGPT?

ChatGPT is a general-purpose tool. PropKit is trained on real estate listing copy specifically, knows MLS character limits, knows what buyers in different markets respond to, and automatically generates the matching social posts, PDF, and QR code at the same time. You'd need 5 separate ChatGPT prompts to get what PropKit gives you in one form.

Can I customize the writing tone?

Yes. The form includes a tone selector: Luxury, Friendly, or Direct/No-nonsense. You can also paste your own style notes or a sample from a previous listing — PropKit will match your voice.

How it works

How long does generating a full kit take?

Under 60 seconds. Fill one form: address, beds/baths, square footage, 3–5 key features, asking price, tone preference. Click generate. You get your MLS description, Instagram caption, Facebook post, LinkedIn post, Twitter post, PDF flyer, QR code, and listing landing page — all at once.

What exactly is the "listing landing page"?

Each kit generates a unique public URL at propkit.tech/listing/[your-id] with your property details, photos, and a contact button. The QR code points there. You print it on yard signs, flyers, or business cards — buyers scan and see a mobile-optimized listing page instantly.

Do I need to upload photos?

No. PropKit generates all text content and the PDF layout from the property details you enter. If you want photos in your PDF and landing page, you can upload them in the form — but the kit generates without them too.

What's the PDF flyer for?

It's a print-ready US Letter (8.5×11) one-pager with your listing headline, MLS description, property specs, QR code, and your contact info. Agents use it for open houses, broker previews, and drop boxes. Costs $0.10 to print at a copy shop. Previously you'd pay a designer $30–50 for the same thing.

Pricing & value

Why $197 one-time and not a subscription?

Because subscription fatigue is real. Agents already pay monthly for their CRM, transaction software, and IDX feeds. PropKit is a one-time investment that compounds over every listing. After the first one that closes faster because of better copy, it's paid for itself.

What if I only close 1–2 deals per month?

That's exactly who PropKit is for. If your time is worth $75/hour and you spend 45 minutes writing listing copy, each listing costs you ~$56 in time. PropKit pays for itself in 4 listings. After that, every kit is free.

3 free kits to test it before you decide. No card required.

Does the $197 cover future features?

Yes. Current Pro customers get every output type we add — video scripts, email drip sequences, yard sign graphics — at no extra charge. That's the deal we made when we launched, and we're keeping it.

What's your refund policy?

14-day money-back guarantee, no questions asked. If PropKit doesn't save you at least 30 minutes on your next listing, email taha@propkit.tech and we'll refund every cent.

Technical & support

Does it work for every property type?

Single-family, condo, multi-family, land, commercial, luxury, and distressed properties. The form has a property type selector and PropKit adjusts the copy style accordingly — luxury descriptions for luxury listings, practical language for investment properties.

Can my assistant or TC use PropKit on my behalf?

Yes. Your PropKit account works on any device in any browser. Share your login with your TC or assistant — no per-seat fees until the Team plan launches in Q3 2026.

What if the output isn't right for a specific listing?

Email taha@propkit.tech with the property details. We respond within 24 hours. Unusual properties (historic homes, unique land parcels, commercial-residential mixed use) sometimes need a prompt tweak that we'll send back to you.

Still have a question?

Email taha@propkit.tech — or just test the 3 free kits and see for yourself. Most agents don't need more than one listing to decide.

Start with 3 free kits →